BRAND KIT

Build with Tadana.

Guidelines, design assets, and resources for brand managers, designers, and developers.

Brand Identity

Tadana represents precision, efficiency, and engineering-grade reliability. We build agentic AI systems that run inside the core of businesses.

Our brand voice is direct, architectural, and results-focused. We avoid unnecessary jargon, hype, or decorative design. Every visual element has a functional purpose.

Colors

Our color system is built on warm, organic earth tones combined with a sharp terracotta accent. Simple, functional, and grounded.

Tadana Accent

Used sparingly for primary actions, highlights, and focal points.

HEX

#BE400C

RGBrgb(190, 64, 12)

Tadana Ink

Our primary color for text, dark backgrounds, and structural lines.

HEX

#211914

RGBrgb(33, 25, 20)

Tadana Paper

The foundation. A warm off-white that acts as the primary background.

HEX

#F1F1EF

RGBrgb(241, 241, 239)

Tadana Beige

Used for card backgrounds, secondary containers, and layout sections.

HEX

#DFD9CF

RGBrgb(223, 217, 207)

Tadana Warm Gray

Used for borders, divider lines, and muted input backgrounds.

HEX

#C2BBB2

RGBrgb(194, 187, 178)

Logos & Marks

Always use the official Tadana logomark. Do not alter, tilt, or recolor the files.

Light Background Use

Dark Background Use

Usage Rules

Maintain clear space around the logo equal to the height of the letter 'T'.
Do not stretch, distort, or apply drop shadows to the logo.
Use the white lockup on dark backgrounds and the default lockup on light paper backgrounds.

Typography

We use Work Sans for dynamic heading displays and Elms Sans for highly readable body copy.

Display Font: Work Sans

Clean, modern, and light sans-serif. Used for prominent headers, numbers, and hero sections.

Body Font: Elms Sans

Highly legible geometric sans-serif designed for structural reading and complex UI details.

Type Scale Preview

Display (Work Sans Light 48px)

Build for Monday morning

Heading (Work Sans Medium 28px)

Agentic operating systems

Body (Elms Sans Regular 16px)

Most companies have tried tools, prompts, or automations. The problem is getting them into the work that actually affects revenue, cost, speed, and margin.